The Importance of Communication for Effective Change Management: A Case Study About the ‘Made in Cogeco’ Change Model
Working in the telecommunications industry, people assume that we are ahead of the curve in terms of change initiatives and communication practises. But similar to other companies, we are challenged to come up with our own change management processes within our organization. Our industry is changing rapidly, and that means we need to change too. In this article, I will share how Cogeco developed a new change model quite quickly to respond rapidly and succinctly to the transformational trends in our industry.